About Us
About IS Advisory
The China Opportunity is Unparalleled. So Are Its Complexities.
China is a dynamic market that rewards strategic vision and decisive action. The potential for growth, investment, and market leadership is immense — but success requires navigating a complex and constantly evolving regulatory, financial, and legal landscape. Without expert guidance, opportunities can become liabilities. IS Advisory exists to provide that guidance: a unique blend of in-house operational depth and consulting-firm strategic perspective.
Leadership
The Partners Behind Your China Strategy.
Our strength is the caliber of our team. We combine decades of experience from the world's leading companies with a deep, practical understanding of the Chinese market.
Sunny Yang
Founder & Senior Partner
Nearly 30 years in financial management, including over a decade at Fortune Global 500 companies and a US MBA. Embodies our core principle of combining in-depth enterprise operations with a consulting-wide perspective. Deep expertise in ERP implementation, financial system construction, equity structure design, and cross-border finance — particularly across Southeast Asia. Industries: manufacturing, construction, cross-border e-commerce, software, logistics, trade, and services.
Vivi Wu
Partner
MBA, Sun Yat-sen University. Two decades of financial management experience in foreign-invested listed companies and prominent state-owned enterprises. Outstanding strategic insight in project investment analysis, market opportunity assessment, and innovative equity structuring for cross-border scenarios. Proven cross-border collaboration with global clients including Walmart, Carrefour, LV, and Coach.
Yuki Wang
Senior Advisor
A compound professional profile integrating Fortune 500 and foreign-enterprise operational depth with over a decade of fiscal and taxation advisory. Proficient in sophisticated accounting, deep financial-statement analysis, international tax regulations, and cross-border capital flows. Skilled at customizing ERP systems to drive digital transformation.
The wider advisory team includes Daisy Zhu, Jennifer Chen, and Racheal Hou — Senior Advisors.
Coverage
Global Service Network
Direct teams in four markets, with partner coverage across Hong Kong, Singapore, the United States, and Africa.
Why IS Advisory
The IS Advisory Difference.
In-Depth Enterprise Operations
Our leaders bring decades of hands-on financial and operational management experience from within Fortune Global 500 companies and prominent state-owned enterprises.
Consulting-Wide Perspective
We combine deep operational knowledge with the strategic, cross-industry view of a premier financial advisory firm — creating integrated solutions that align with your business realities.
Technology-Enabled Clarity
We leverage modern tools like Cloud Accounting Software to make financial processes transparent and accessible — from work, home, or on the go — giving real-time insight into operations.
End-to-End Support
From pre-investment strategy through day-to-day operations and long-term growth initiatives, you have a single accountable partner across the full journey.
Begin Your Journey with Clarity and Confidence.
We are ready to be your strategic partner in China. Let's discuss how our expertise can support your success.